Interaction & Gameplay Design

Making the technology of the future feel fun and easy to use.

Our interaction designers make the technology of the future feel familiar and easy to use even for non-technical users, ensuring your product balances simplicity, fun, and function. We pride ourselves on documenting each step of the process, so it’s clean and easy for an engineer or non-technical designer to iterate in the future or localize for new markets.

Interaction Design

  • User interface design for physical and digital products, from consumer electronics and interactive toys, to mobile apps, immersive voice interfaces, connected home products, and more
  • User experience design
  • User testing and product usability recommendations
  • Persona and character definition and design

Gameplay & Play Pattern Design

  • Platform-specific concept ideation and brainstorming
  • Game instruction design, copy and layout
  • Rules and play pattern definition
  • Curriculum, learning, and play integration
  • Game design documentation, including design docs, flowcharts, logic tables, asset lists, and more
  • Script, lyrics, and story composition
  • Playtesting

Persona Definition & Brand

  • Brand-specific tone and voice definition to support entering new channels or platforms
  • Ability to match brand tone for even the most sensitive IP